How to use FB Messenger Chat to increase newsletter subscribers – An Experiment

In the digital marketing world there’s a saying “The money is in the list”. That is because when you have your own subscriber list you are in control. You’re not totally dependent on social platforms such as Facebook, Twitter, Instagram to reach your customers.

If any of these platforms close down or they decide to shut you down you still have your list. You can keep sending out RELEVANT messages and promotions to them and a certain percentage of your recipients will act on the emails you send.

One of my clients runs a “Pick Me” contest every Monday on Facebook, where prizes are awarded to people who comment Like, Share and comment “Pick Me” on the FB post. She gets great engagement on these contests.

We implemented a FB Messsenger chatbot, where everyone who comments on her FB post immediately receives a message thanking them for commenting, asking them to subscribe to be the first to be notified of upcoming events and promotions and a link to the calendar for upcoming events.

FB Messenger Chat bot increase newsletter subscribers


We got 10 clicks to the calendar &19 clicks for newsletter signups. We counted 11 new subscribers in her autoresponder!!

This client calculated that each subscriber was worth $100 to her business. By just adding a chatbot that responds automatically when people commented on her post she got $1100 in value in just one day!!!

Clicks to Newsletter Signup

Clicks To Calendar

FB Messenger Chatbot_CalendarClicks

Number of subscribers in autoresponder

Chatbot Facebook Messenger Subscribers_Myemma

We will continue experimenting with new ways to leverage the ability of FB Messenger chatbots to increase sales.

In general businesses can use chatbots to:

  1. Broadcast to subscribers about special services and promotions.
  2. Monetize your social media accounts
  3. Provide information and FAQs – think automated attendant
  4. Build a strong bond with your audience.
  5. Deliver content with a personalized touch.

If you are wondering how FB Messenger chatbots can help your business, feel free to reach out to me.

Message me at:


Colin Gonsalves MBA, OMCP is the owner of CG Digital Marketing. He is an experienced digital marketing strategist helping businesses grow through proven client acquisition and retention strategies.

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