Facebook can be an indispensable tool when it comes to increasing awareness and getting people interested in attending your event. You can use Facebook to promote: A One Time Event Recurring Events Tours SETUP: To start, you’ll need an eye catching graphic (1200 X 628 pixels) or a video between 30 seconds and 5 minutes […]

One of the most important ways businesses can increase revenue is by improving the Life Time Value per customer. This is done by getting existing clients (subscribers, followers) to come back and buy more products or services. Businesses typically do this by sending email newsletters about upcoming promotions and events information to keep their subscribers […]

  This article is not about how to do a great presentation, it’s about building a relationship with your audience after your speaking engagement. Have you ever experienced this problem? Your audience gets pumped by your presentation, people in the audience say they loved your presentation, you exchange business cards, they go home and after […]

In the digital marketing world there’s a saying “The money is in the list”. That is because when you have your own subscriber list you are in control. You’re not totally dependent on social platforms such as Facebook, Twitter, Instagram to reach your customers. If any of these platforms close down or they decide to […]

Top Takeaways Global internet users flat except in India India internet use accelerating Smartphone shipment slowing Android gaining share over iOS Growth around the world is slowing Google and Facebook account for 3/4 of rising advertising growth! Snapchat more authentic platform for advertising Each new marketing channel growing at a faster rate than before Hyper-targeted […]

Image Source: Minority Report Could Facebook be used to identify potential terrorists? This was the thought experiment rattling in my head after hearing about bombing in Brussels. Let me explain. Facebook has the capability to target what they call ‘Lookalike Audiences’ based on a variety of sources such as people who like your Facebook Page, […]