Facebook can be an indispensable tool when it comes to increasing awareness and getting people interested in attending your event. You can use Facebook to promote: A One Time Event Recurring Events Tours SETUP: To start, you’ll need an eye catching graphic (1200 X 628 pixels) or a video between 30 seconds and 5 minutes […]

One of the most important ways businesses can increase revenue is by improving the Life Time Value per customer. This is done by getting existing clients (subscribers, followers) to come back and buy more products or services. Businesses typically do this by sending email newsletters about upcoming promotions and events information to keep their subscribers […]

  This article is not about how to do a great presentation, it’s about building a relationship with your audience after your speaking engagement. Have you ever experienced this problem? Your audience gets pumped by your presentation, people in the audience say they loved your presentation, you exchange business cards, they go home and after […]

In the digital marketing world there’s a saying “The money is in the list”. That is because when you have your own subscriber list you are in control. You’re not totally dependent on social platforms such as Facebook, Twitter, Instagram to reach your customers. If any of these platforms close down or they decide to […]

One of the best ways to increase the number of Facebook page fans is to invite people who like your Facebook posts. Some of my clients run Like/ Comment/ Share promotions on their Facebook pages  that get a huge number of Likes . They then have to go and invite each person who liked their post individually. […]

Top Takeaways Global internet users flat except in India India internet use accelerating Smartphone shipment slowing Android gaining share over iOS Growth around the world is slowing Google and Facebook account for 3/4 of rising advertising growth! Snapchat more authentic platform for advertising Each new marketing channel growing at a faster rate than before Hyper-targeted […]

Business owners are inundated with calls from SEO companies promising them the world. They want the results but are reticent about taking the plunge because they don’t know if they will see results. Pay For Performance Marketing is designed to alleviate those doubts. What is Pay For Performance Marketing (PFPM)? With PFPM you only pay […]

This article will show you: How to easily test your site’s mobile-friendliness in 60 seconds for free and Why it’s becoming increasingly important for your site to be mobile-friendly. How to go about fixing your site. Google is starting to crack down on non mobile-friendly sites by favoring mobile-friendly sites with higher rankings and pushing down […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]