One of the most important ways businesses can increase revenue is by improving the Life Time Value per customer. This is done by getting existing clients (subscribers, followers) to come back and buy more products or services. Businesses typically do this by sending email newsletters about upcoming promotions and events information to keep their subscribers […]

In the digital marketing world there’s a saying “The money is in the list”. That is because when you have your own subscriber list you are in control. You’re not totally dependent on social platforms such as Facebook, Twitter, Instagram to reach your customers. If any of these platforms close down or they decide to […]