Could your non mobile-friendly site be hurting your business?

This article will show you:

1. How to easily test your site’s mobile-friendliness in 60 seconds for free and
2. Why it’s becoming increasingly important for your site to be mobile-friendly.
3. How to go about fixing your site.

Google is starting to crack down on non mobile-friendly sites by favoring mobile-friendly sites with higher rankings and pushing down rankings of non mobile-friendly sites.

Why?

In 2013 mobile internet usage surpassed desktop internet traffic and there’s no looking back!

Google wants to provide a great user experience to people using its search engine. Google’s primary one goal is to stay as the number one search engine by providing users relevant information along with a good user experience. When a visitor lands on a site that is not optimized for mobile, they find it challenging to navigate the site, or read the content and leave immediately (bounce). Bounce Rate and Time On Site are metrics that Google takes into account  when determining a site’s ranking in the results page.  

Ideally visitors landing on your site using a mobile phone should be able to navigate through your site just by holding the phone in one hand and navigating your pages with just their thumb.

Google is getting dead serious about the increasing mobile trend, so much so that Google’s executive responsible for search spent a year just using his mobile phone to navigate the internet.

Benefits of a Mobile-Friendly Site

• More leads and higher ROI
• Convenience to visitors by providing them a pleasant and useful browsing experience as well as easy navigation allowing them to find their way around your site without any hassles.
• Higher ranking on mobile search engines
• Makes contacting you easy with features like tap-to-call, tap-to-email, tap-to-text, tap-for-directions.
• Positive reputation – Shows consumers that you have stepped into the digital age and care about their convenience.

Testing your Site for Mobile-Friendliness

To test your site click on the link below, enter the URL(website address) of your site and click on the Analyze button

If you encounter any problem visit the link below:

https://www.google.com/webmasters/tools/mobile-friendly/

How to fix a non-mobile-friendly site?

In order for your site to look great on on mobile and desktop devices, an easy solution is having a mobile-responsive website. It solves the issue of having a different website for desktop and mobile devices. Depending on your business and what users are looking to accomplish on your site, you may even consider having a specialized mobile app or a specialized mobile website.  However, in most cases these problems can be solved by just having a mobile-responsive site.

For example, in WordPress you could switch to a mobile-responsive theme. There will need to be some additional adjustments depending on the layout of your current site. It’s highly recommended to work closely with a professional who understands your goals and needs.
At CG Digital Marketing we can help make your website pass Google’s mobile friendly test within 24 – 48 hours depending on the complexity of the site for a fraction of the price it would cost to build a whole new website. Please email or call at (630) 803-7098 to learn more.