Top Takeaways from the 2016 Internet trends report – Mary Meeker

Top Takeaways

  • Global internet users flat except in India
  • India internet use accelerating
  • Smartphone shipment slowing
  • Android gaining share over iOS
  • Growth around the world is slowing
  • Google and Facebook account for 3/4 of rising advertising growth!
  • Snapchat more authentic platform for advertising
  • Each new marketing channel growing at a faster rate than before
  • Hyper-targeted marketing is driving growth for retailers
  • Communication through visuals (Images, video)
  • Best way to connect with millennial – Social Media
  • Voice Search queries increasing rapidly
  • Car automation accelerating. USA potential to be global hub of the auto industry again
  • New internet companies growing more rapidly compared to older internet companies.

To download PDF report, click here:


Colin Gonsalves MBA, OMCP is the owner of CG Digital Marketing. He is an experienced digital marketing strategist helping businesses grow through proven client acquisition and retention strategies.

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