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About Colin Gonsalves
Colin Gonsalves is a digital marketing consultant helping small and medium sized businesses get the most out of their marketing dollars.
He has an MBA from Heriot-Watt University and certifications in Lean and Six Sigma. This, coupled with his previous experience as an IT strategy consultant, programmer, website designer and project manager makes Colin an ideal partner to help businesses identify where marketing dollars are being wasted and performing well. Colin's attention on ROI keeps him and his clients focused on strategies and tactics that result in measurable performance increases that are aligned with their business goals.
Colin has studied digital marketing under the best practitioners in the business such as Avinash Kaushik, Brad Gaddes, Bryan Eisenberg and Matt Bailey. His certifications in the 9 critical disciplines of digital marketing listed below provide Colin a holistic view of the digital marketing space. Consequently he can help business owners navigate the myriad options available to them and implement strategies that will result in the best return on their marketing dollars.
"Before I hired Colin I was experiencing many difficulties with my website; high bounce rates, low number of visits per month, a crowded and unorganized look and feel, lack of information for potential sponsors, and an unorganized approach to sharing on my social media channels.
At first I contacted Colin thinking I needed a complete overhaul of my website. After assessing my website Colin counseled against doing the overhaul and focusing on cost-effective measures such as improving the layout and navigation of the website. After getting started Colin was able to identify many other issues that I was not even aware of. Colin quickly remedied these problems by installing software, optimizing the site to rank high in Google search and making the look and feel of the website more appealing and user friendly.
Since Colin's changes to the website I have seen an increase in website traffic, a lower bounce rate, and an increase in sponsorship inquiries. Colin went above and beyond by creating a monetization plan for the website and social media including ways to better manage my time and even content ideas that would appeal to my targeted audience.
Colin is extremely knowledgeable in his field. He is efficient, timely and results-oriented. Colin has now become a trusted adviser. In speaking with other bloggers the question I get the most is, "is he trustworthy?" Colin has every password and admin access on every platform. I have hired many people before him and hopefully no one after him!"
"Originally I had contacted Colin because I wanted to increase the number of calls for my doula and hypnobirthing services. At the time I had a website created by Godaddy and didn't know anything about it's performance. Colin educated me about the value of analytics.
He overhauled the website and created a brand new one using WordPress which I am really proud of. He installed analytics software which now allows me to see how well my website is performing.
Colin also helped me do Keyword Research to help determine an efficient content strategy for my website. This helped me focus on writing about topics that would answer questions potential clients would have.
As a result of implementing Colin's SEO strategy, I now rank number one in Google search for Hypnobirthing and on page one for Doula services in my immediate and surrounding area.
Since working with Colin I have actually seen traffic to my website go up and engagement on Facebook have never been higher, thanks to Colin helping me pick the right topics to write about. He has made me see the light about writing helpful blog articles! Before I was so nervous but now I am excited about writing future blog posts.
He also helped me design extremely targeted promotional ads on Facebook and Google Adwords which has led to prospects converting to clients.
In addition, Colin has also helped me with reputation management for my business. He's helped me put a process in place that will help me get more testimonials to establish trust with my future clients.
Since working with Colin, I've know him to have gone above an beyond to make sure that he can deliver on my business goals. He has become a trustworthy business partner. I have already recommended him to others."